Now, a generation has passed and grown without seeing those serials. The quality of shows became worse, driving away more people. So, ad revenue dipped and affected budgets. “There were two Ganesha serials clashing and the overdose drove away audiences. NDTV Imagine was right in realizing that it was time to revive the genre, said Atul Phadnis, CEO at Media E2E, a multi-platform company that offers guidance for TV and video content.Īt the turn of the century, TV channels were flooded with mythological content, Phadnis said. Three months after the launch, the show has an average rating of 5.2. The show opened with a first episode TRP (television rating point, which reflects the percentage of people watching a particular programme at a given time) of 1.8, which is among the highest rating for any episode on newly launched channels, and catapulted the channel to the third position in prime time. Billed to be one of the most expensive television serials in India, although officials refuse to disclose the amount, it has quickly become the channel’s marquee show. Two months ago, New Delhi Television Ltd (NDTV) launched its entertainment channel, NDTV Imagine, with a remake of the Ramayan on prime time the channel initially launched for free and converted into a pay channel earlier last week. A blessing for TV : Ramayan has catapulted NDTV Imagine to the third position in prime time.
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